It’s an exhaustive program spanning 185 hours of learning engagement which includes 56 hours of classroom training, 90 hours of e-learning content & 20 hours of the Live project. This program offers a thorough understanding of digital marketing concepts with the help of case studies, Campaign Management, and world-class training methods.
Key Program Benefits:
- Classroom training from expert faculty who are trained by Google
- 1-year Access to exhaustive e-learning content to learn at your convenience
- Exhaustive practice simulations to enhance your hands-on learning experience
- Mock exams added in line with the six exams in Google AdWords Certification
- Live project for participants to have a hands-on to run your own campaigns
- Join Digital Marketing course by GBS and Google
- Intensive face to face sessions with expert faculty trained by Google
- Hands-on experience on relevant tools to execute, measure and monitor your campaigns
- Run campaigns on Google AdWords using real money and gain exposure
How Will You Benefit From This Programs?
- Develop the ability to optimize campaigns to boost conversions, product acquisition, and retention
- Develop the ability to develop the multi-channel strategy using Search, PPC, Social, and Programmatic Buying
What Will You Learn?
|Introduction to Digital Marketing||Creation of Websites and Microsites||Fundamentals of AdWords|
|Search Advertising and AdWords Tools||Display Advertising using AdWords||Video Advertising using YouTube|
|Advertising on Mobile||Shopping Advertising with Google||Search Engine Optimization|
|Social Media Marketing||Web Analytics||Google Analytics|
|Content and Inbound Marketing||Programmatic Buying, Email, and Affiliate Marketing|