Digital Marketing Professional Program

Program Brief: 

It’s an exhaustive program spanning 185 hours of learning engagement which includes 56 hours of classroom training, 90 hours of e-learning content & 20 hours of the Live project. This program offers a thorough understanding of digital marketing concepts with the help of case studies, Campaign Management, and world-class training methods.

 

Key Program Benefits:

  • Classroom training from expert faculty who are trained by Google
  • 1-year Access to exhaustive e-learning content to learn at your convenience
  • Exhaustive practice simulations to enhance your hands-on learning experience
  • Mock exams added in line with the six exams in Google AdWords Certification
  • Live project for participants to have a hands-on to run your own campaigns

Programs Highlights

  • Join Digital Marketing course by GBS and Google
  • Intensive face to face sessions with expert faculty trained by Google
  • Hands-on experience on relevant tools to execute, measure and monitor your campaigns
  • Run campaigns on Google AdWords using real money and gain exposure

How Will You Benefit From This Programs?

  • Develop the ability to optimize campaigns to boost conversions, product acquisition, and retention
  • Develop the ability to develop the multi-channel strategy using Search, PPC, Social, and Programmatic Buying

 

What Will You Learn?

Introduction to Digital Marketing Creation of Websites and Microsites Fundamentals of AdWords
Search Advertising and AdWords Tools Display Advertising using AdWords Video Advertising using YouTube
Advertising on Mobile Shopping Advertising with Google Search Engine Optimization
Social Media Marketing Web Analytics Google Analytics
Content and Inbound Marketing Programmatic Buying, Email, and Affiliate Marketing